Google will uncover the first of its
series of budget smartphones under the much anticipated Android One
today. This initiative gives a key set of references for hardwares to
help phone manufacturers make minimal cost smartphones. The phones will
be unveiled by Sundar Pichai, Google’s SVP of Android, Chrome & Apps
in New Delhi.
Google is expected to launch a range of
Android One smartphones, mostly priced under Rs 6,000, via domestic
online stores. These have been developed in partnership with local
mobile phone manufacturers such as Micromax, Karbonn and Spice. These
smartphones are expected to be loaded with top-end features such as dual
core chip, 5 MP camera and 4.5-inch display.
Indian tech market has been ruled by
budget friendly and value for money devices. The company first unveiled
the Android one initiative in June this year at Google’s annual I/O
conference as a move to take the platform to markets where low-priced
phones with fewer features and less memory are in high demand.
By modifying the working framework,
some programming and packaging it with Google’s own service, its web
search tool, Android One will help scale up the business for Google.
Android One is tipped to be a game
changer in the smartphone market, delivering a better experience to
users. The race to make the least expensive smartphone pressed with
specs is just going to get bigger as more companies are looking at the
budget segment of the Indian market.
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