Google I/O 2014 was jam-packed with
interesting new launches and sweet surprises, some of which were
unexpected while others were making the rounds as rumors. Android One
was announced as Google’s exciting new program that will make the
availability of smartphones in the developing nations ultra-cheap.
Android One program is in partnership
with the three OEMs: Micromax, Spice and Karbonn. Micromax’s Android One
smartphone was showcased at the event and was priced at under 100$
(approximately Rs6000.) Its features included 4.5” display screen, dual
SIM, microSD card slot, and FM Radio.
With a vision to mobilize the highly
fragmented market for smartphones onto the devised single platform,
Google’s new initiative in collaboration with the phone makers Spice,
Karbonn and Micromax is set to kick-off in India. While it will likely
increase Android sales, Google SVP Sundar Pichai remarked about the
advantages of Android One program, especially for the developing world.
If you look at all the OEMs in those countries, each has to reinvent the wheel… and develop a smartphone in nine months.
The prevalence of smartphones in the
developing nations and their use in a country like India, first and
foremost requires a revision of cost and accessibility. Android One
program aims to reduce the cost involved in the development of
smartphone devices by pre-qualifying OEMs to identify compatible
smartphone components and parts that go into its making. This is
essentially aimed at standardizing hardware across all the three
platforms. Google will also ensure that the software is compatible with
the design through regular updates.
Android One will thus provide the OEMs a hardware/software reference platform to work cooperatively and hence more efficiently.
by-Rhea Chaudhary
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